The best method of selling investment products to women, who are much less well prepared for retirement than men, is to imbue them with confidence that they can take care of themselves. Scaring them with threats that they will be paupers in their old age will not transform them into wise investors.

That is the operating philosophy of a new seminar to teach brokers to sell to women that will be introduced next week by Jane Mancini, the president of Sun Life of Canada (U.S.) Distributors.

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