When people think of mutual fund supermarkets, they often think of Charles Schwab's OneSouce or Fidelity's FundsNetwork. But WhatifI Financial of San Francisco plans to sell its proprietary mutual fund family in a different kind of supermarket--where shoppers can pick up a dozen eggs, a fresh loaf of bread and a steak for dinner.

WhatifI has signed an agreement to offer its mutual fund investment technology platform to Marketplace Bank, which operates 123 banking pavilions in Winn-Dixie Supermarkets throughout Florida. Marketplace expects to open another 25 pavilions by year end.

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