When it comes to social media: keep it short and sweet

Less is more and more is less. This applies to the digital world, too. Advisors should post short, catchy headlines and shortened links on Twitter, says Marie Swift, president and chief executive officer of Impact Communications. Tailor posts so that they are short and punchy to encourage people to click on your links. “Learn to ‘bottom line it’ and create a bit of intrigue,” says Swift. “Think of yourself as a reading service, pointing the way to good information. Then try to engage people who follow you.” And be aware that lengthy hyperlinks can take up valuable character space in social media posts. Link shortening services like tinyurl.com and bitly.com allow you to transform long, clumsy web addresses into bite-sized fragments that are easier on the eye. (They can also provide valuable information on how many people click on each link.) Stay tuned for tips on how to engage your followers later on this month.