Planners born before 1946 may be members of the so-called silent generation. They may stand three generations older than the rising Geneneration Y, but they are the demographic that Gen Y trusts the most, according to a new white paper,
"That explains why so many Gen Yers are so close with their grandparents and, rumor has it, why big box retailers will put folks the same age as Gen Y's grandparents at the front doors to serve as greeters," wrote the authors of the white paper titled "Gen Y is Ready to Invest . Are You Ready to Advise Them."
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