The Generation Y crowd in their late twenties and early thirties may not have much cash to spare on services or big nest eggs to invest. Still, some planners are proving that it's possible to attract clients at the beginning of their careers. The key is reaching them through their preferred venues - email, text, online videos, Facebook and Twitter - and spelling out how planning advice today can help them grow their wealth much faster.
The benefits to your bottom line, though not immediate, could be substantial. "We're planting seeds today to sow our biggest clients tomorrow," says Debbie Grose, 42, director of financial planning for Lighthouse Financial Planning in Folsom, Calif.
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