Website communications are increasingly more important. As technology has evolved, marketing communications have dramatically enhanced. For example, a once-stagnant magazine article can now be an interactive iPad experience. Although a majority of us do not have the cutting edge gadgets, most adults in the U.S. do have access to a computer and possibly a smart phone… and as a result, the way we absorb marketing messages is changing.
It’s a hard truth for most, but as more and more information and entertainment is provided and funneled through a computer, online communications will become an even bigger focus for a business looking to grow. Advisors are no exception to this trend. Thus, as a whole, they need to adapt to be more successful online. For many reasons, their Websites often suffer in comparison to those of other industries.
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