My wife Marilyn has been writing financial marketing material for me for 30-plus years, from back in the day when we had our seminar marketing company. So she knows a fair amount of marketing terminology.

The other day though, she surprised me by saying, “I’m hearing a lot of talk about inbound marketing, and I try to look like I know what people are talking about, but I don’t really get it. I know that it refers to things like email, blogs and social media -- but if it’s all about sending things out, why is it called 'inbound'?”

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