Americans need financial advice—and more of it — whether they are baby boomers looking to retire, or millennials just starting out in their careers. The use of financial advisers has risen significantly in the last five years from 28 percent in 2010, to 40 percent in 2015, according to a survey by Certified Financial Planner Board of Standards.
Yet, at the same time there is a severe shortage of advisors – especially those who can provide the holistic financial planning that Americans want. The increased demand for financial planners comes at the same time the profession is confronting a widening talent gap, limited diversity in the financial planning workforce and insufficient opportunities for academic research to build a recognized body of knowledge to support the profession.
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