If you want to attract new clients, spend time talking about the benefits that people will have by working with you. Too many advisors talk mostly about their process. The problem with that is people don't care about your process.

Clients come to you for your expertise, because they don't have the skills necessary to design and execute a financial strategy that will give them the life they want. And they assume you have the right skills so they don't really want to hear about them, they want to hear about the outcome you will help them create.

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