Since financial advice is a trust-based business, PR should play an important part of every advisor’s marketing plan. And given that much of today’s news and media articles are carried online -- and the fact that people will almost certainly “Google you” at some point during the get-acquainted process –- having a good number of media mentions that show your professional character and business philosophy can really make a difference in how people perceive you and your potential value to them.

Over the coming weeks, I’ll provide answers to some of the questions posed to me when I speak at industry conferences about public relations for financial advisors. If you have additional questions, the best way to get them to me is to post them as a “comment” right here on The Marketing Maven blog. I’ll try to address them in a future column.

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