Advisors know that referrals are a great way to generate new business. While most advisors do focus on generating referrals, many forget to spend time figuring out whether their businesses are worthy of getting those referrals in the first place, says Ken Unger, advisor coach and president of Million Dollar Producer, who spoke with Financial Planning about how advisors can make sure they deserve the business of their best clients’ friends, colleagues and family.

 

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