As advisors – and entrepreneurs – it’s hard to come across a marketing idea we don’t love. Because of this, we all have a tendency to lose the balance between strategic thinking and the little things that need to be done to ensure the big picture vision is properly executed. Many of us forget the little details are essential to executing a large-scale project. We’re convinced it’s the small stuff we need to ignore, when, in fact, these details should be held with the same importance.

This also reminds me of something an advisor told me recently when he said, “Don’t sweat the small stuff.” Too many advisors dismiss questions about details with a wave of their hand and claim “I’m a big-picture thinker.” This kind of thinking is both flawed and troublesome and can breed poor customer service, under-performance, wasted opportunity, mistakes, inconsistencies, rework, and oversights. The best entrepreneurs know when to be focused on high-level strategy and when to focus on details. The key is to be nimble and flex between both ends of the spectrum depending on the situation.

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