Stories are an essential part of life and business. The ability to connect with others via a story is powerful and can set the foundation for a great experience. But not all stories are good ones, as anyone who’s seen a bad movie sequel knows! So many sequels seem to fail to match the power of their predecessors. 

Many advisors use storytelling as a way to connect with clients. Mitch Anthony has made a living in financial services teaching the art of storytelling. Defining your personal story should be a major focus of your brand; after all, the client is buying YOU more than any product or service you offer. Clients want to make a connection with someone that they can relate to.

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