Members of Generation Y, those born in the United States between 1977 and 1995, are on track to become the wealthiest generation in U.S. history; Gen Y’s current annual income of $500 billion is projected to grow to $3.4 trillion by 2018, and it has a pending inheritance of more than $30 trillion, according to FTI Consulting.

Smaller financial advisors can build relationships and improve communication with this market segment by engaging them online and through their mobile devices with practical content that helps them make better financial decisions.

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