The FINRA notification last week -- that the regulator will spot-check social media communications of its members -- shouldn’t come as a terrible surprise to the industry.

FINRA and other regulators within the U.S. and worldwide, have consistently conveyed that social media is just another form of written communications and ought to be treated as such. For the last three years the regulator has also provided increasingly specific guidance to help firms interpret existing rules and regulations both in Regulatory Notices (10-06, 11-39, 12-29) and at multiple conferences.

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