Financial advisors know there’s a lot of competition in the marketplace today. And they know they need a unique value proposition (UVP) to help market their services and attract new clients. Most of the more than 300,000 client-facing financial advisors have attended at least one workshop or training class on creating a unique value proposition.

Creating a unique value proposition is one of the most common subjects we are asked to speak on. As a way of lending you our expertise without having you attend yet another workshop on the subject, I’ve gathered three good unique value propositions and two great unique value proposition statements from some successful teams we’ve worked with—and provided insights on why they work and how they can be improved. Think of this as coaching in a can.

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