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How some firms are now attracting and keeping planners

The job market for newly minted financial planners is wide open. Doubtful? Just ask XY Planning Network co-founder Alan Moore.

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“There are more jobs than we know what do to with,” he tells me, adding that young people don’t pursue the career because they still believe it requires cold calling or even door-to-door sales. “We are having a problem finding enough students to get through planning programs, get their CFP and then get jobs,” Moore says. “Right now it’s very much a buyer’s market.”

Even once students realize there’s no door-knocking involved, there are certain hoops firms feel compelled to jump through to attract and keep promising talent. Salary is just one part of the equation, according to Financial Planning Senior Editor Charles Paikert.

“Millennials entering the workforce are going to want more work-life balance, flexibility and firm involvement in community and charitable causes,” Paikert tells me. Firms are paying attention.

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A woman walks with a business bag in the central business district in Sydney, Australia, on Thursday, Aug. 13, 2015. Australian business confidence fell in July, led by mining and construction firms as concerns mount about resource demand in response to China's faltering growth outlook. Photographer: Brendon Thorne/Bloomberg
Brendon Thorne/Bloomberg News

Just some of the perks they offer include volunteer days, relocation bonuses for advisors who move closer to the office and “fun committees” that arrange activities such as go-kart racing, according to Paikert, who wrote the main feature, “Pay Day.”

As Chief Information Officer at Wiss, Hrishikesh is responsible for creating and executing technology strategies and roadmaps. This includes leading efforts to build and modernize products and platforms that provide security, flexibility, and scalability, allowing partners to manage operations successfully and deliver services to end users. With a strong focus on people, Hrishi is an authentic and transparent leader, recognized for building high-performing teams through empowerment, coaching, and accountability. In addition to the firm's internal CIO responsibilities, Hrishi provides his CIO & CTO Advisory expertise to clients with IT strategy, Digital Transformation, Cloud Acceleration, Enterprise Architecture, Business Process Optimization, Info Security, Cybersecurity, and Infrastructure needs. In prior roles, Hrishi worked as a senior technology leader with nearly two decades of experience in delivering enterprise-class solutions in the Financial Services industry with a strong understanding of both technology and business.

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Berend de Jong is the Global Insurance and Finance Lead at Planet, a leading provider of global, daily satellite imagery and geospatial solutions. Planet is driven by a mission to image the world every day and make change visible, accessible and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds and operates the largest Earth observation fleet of imaging satellites. The company provides mission-critical data, advanced insights and software solutions to customers across agriculture, forestry, intelligence, education and finance, as well as government agencies, enabling users to simply and effectively derive unique value from satellite imagery.

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As director of account anagement, Jill Dobbe builds strong relationships with Orgvue clients, guiding them to enhance their organizational planning capabilities through technological solutions. With more than two decades of expertise in strategic planning, human resources, and organizational development—including extensive experience supporting Fortune 100-500 organizations and serving within John Deere and a non-profit healthcare system—Jill is dedicated to empowering organizations to define and achieve their future strategies. Her comprehensive background encompasses successful leadership of initiatives in strategic workforce planning, analytics, organizational design, transformation, and change management across diverse industries and global environments.

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“In addition to increasing compensation for employees in a tight job market, RIA firms are making sure employees feel like they’re having fun at work and enjoy working for their employer,” Paikert says. In his story, Paikert mentioned the coffee bar in Homrich Berg’s Atlanta headquarters, but “I wasn’t able to track down the juice bar that at least one RIA reportedly has in their offices,” he says.

Of course, you can’t pay bills with the proceeds from a go-kart race win or savings from free office coffee, so Paikert dived into salary metrics for advisors around the country.

In San Francisco, lead advisors’ total compensation package runs $193,000. Those in Dallas earn about 9% less. Maybe because they’re paying for the fresh-squeezed juice?


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