The job market for newly minted financial planners is wide open. Doubtful? Just ask XY Planning Network co-founder Alan Moore.
“There are more jobs than we know what do to with,” he tells me, adding that young people don’t pursue the career because they still believe it requires cold calling or even door-to-door sales. “We are having a problem finding enough students to get through planning programs, get their CFP and then get jobs,” Moore says. “Right now it’s very much a buyer’s market.”
Even once students realize there’s no door-knocking involved, there are certain hoops firms feel compelled to jump through to attract and keep promising talent. Salary is just one part of the equation, according to Financial Planning Senior Editor Charles Paikert.
“Millennials entering the workforce are going to want more work-life balance, flexibility and firm involvement in community and charitable causes,” Paikert tells me. Firms are paying attention.
Just some of the perks they offer include volunteer days, relocation bonuses for advisors who move closer to the office and “fun committees” that arrange activities such as go-kart racing, according to Paikert, who wrote the main feature, “Pay Day.”
Raymond James posted record client assets, continued strong advisor recruiting and rolled out its proprietary AI assistant in a strong third quarter.
Mark Klein holds the position of Chief Digital Officer (CDO) and is the member of the Board of Management at ERGO Group AG responsible for digitalisation, marketing and global partnerships. Having previously held senior positions in the telecommunications industry – including at Vodafone and Deutsche Telekom – he has been driving ERGO's digital transformation since 2016. His goal is to systematically transform ERGO into a digital-first company. Under his leadership, ERGO has made significant strides in digitalisation, notably by leveraging technologies such as artificial intelligence, voice technology, robotics, virtual reality and process mining. In addition, the strategic partnerships he has forged with leading global technology companies enable him to evaluate the latest digital trends. In terms of marketing, his focus is on strengthening the brand, enhancing customer experience and optimising performance marketing strategies to maximise ROI through data-driven campaigns. Through an innovative social media strategy, he strengthens the brand's visibility across digital channels.
At Diversified Trust, the former CEOs aren't a problem. They're part of a strategic leadership change.
“In addition to increasing compensation for employees in a tight job market, RIA firms are making sure employees feel like they’re having fun at work and enjoy working for their employer,” Paikert says. In his story, Paikert mentioned the coffee bar in Homrich Berg’s Atlanta headquarters, but “I wasn’t able to track down the juice bar that at least one RIA reportedly has in their offices,” he says.
Of course, you can’t pay bills with the proceeds from a go-kart race win or savings from free office coffee, so Paikert dived into salary metrics for advisors around the country.
In San Francisco, lead advisors’ total compensation package runs $193,000. Those in Dallas earn about 9% less. Maybe because they’re paying for the fresh-squeezed juice?
