The music world has been buzzing ever since the surprise appearance of Tupac Shukar – well, that is, a digitally-created 3-D image of Tupac – on stage to rap at the Coachella music festival in California. Some have described this as creepy, like seeing a ghost. Is this going to be a new trend for celebrity estates? How can you use this story, which everyone is talking about, and relate it to your clients and prospects?
Let’s start with the issue of whether this holograph stuff is even legal. Were Dr. Dre and Snoop Dogg allowed to bring Tupac's image on stage? Because this was a use of Tupac's image and likeness for commercial purposes, only the holder of the "right of publicity" for Tupac could authorize it. That right is owned by Tupac's estate, under the control of the executor, his mother, Afeni Shakur.
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