Our attention spans are growing shorter and competing with multiple devices – often simultaneously. So in order to express an idea that gets noticed and shared, you need to trim your critical points into sound bites.

Most seasoned financial professionals have received media inquiries – commonly called “press requests” – from journalists who are working on a story and looking for sources. Responding quickly, concisely and compellingly is essential if you want to stand out from other professionals who may be vying for attention. Journalists will often send the same press request to a number of organizations as well as their go-to list of contacts, so being quick to reply and hitting the bull’s eye is key.

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