For many advisors, social media compliance is confusing and scary. The good news, however, is that the regulators are hastening to provide significant clarification and guidance.
On March 15 the SEC issued a new guidance update that clarified its policies on social media technology and the types of communications that must be reported to regulatory agencies. Essentially, the SEC has agreed that certain types of interactive social media posts do not qualify as promotional material or advertisements and do not need to be filed with regulators. This is great news for advisors because the update indicates that the SEC is opening up to increased use of social media by advisors for purposes of marketing, soliciting feedback, and engaging with clients and prospects online.
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