Flexibility, the ability to customize one’s practice and the entrepreneurial nature of being an advisor make the financial planning profession a great career for women, said participants of a roundtable discussion held by Guardian Life Insurance.

The roundtable took place Tuesday with Guardian’s Women Producers’ Summit in New York as its backdrop. Guardian has made it a point to recruit more women advisors in recent years and plans to announce on Wednesday its 2013 goal: For 28% of the company’s new representatives to be women. With a total of 630 women financial representatives Guardian has grown this number since 2009 and has hired 150 women financial representatives so far in 2012.

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