As the CEO of a financial technology company, I’m biased toward the idea that “10X better” innovation has the opportunity to profoundly disrupt industries. We have all watched how Google rose to disrupt the Yellow Pages, Craigslist collapsed classified ads, Apple replaced the flip phone, and Netflix erased Blockbuster from a thousand shopping centers.
So there’s a reason our industry’s trade press has taken to printing just about any story with the words robo advisor in the headline. Not too long ago, I was chatting with an editor at one of these publications who told me about a robo story they had decided not to cover. I suggested that might be breaking news in and of itself.
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