We met with our marketing consultant last week reported an advisor I was working with, and he congratulated us on the use of case studies on our website. There was only one problem he saw with them they're boring.
Case studies can be a great way to communicate to prospective clients the benefits of working with your firm. They can summarize complex concepts and integrate multiple services into a single vignette. They permit us to use language that connects with people. Language that advisors are not predisposed to use.
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