I have a lot of pet peeves (is this a sign of getting older, that you collect more as the years go by?) but one of my biggest is how we, as a profession, tend to define other professionals by one number: their assets under management. 

Every article tells you how many client dollars the firm being profiled manages, and there is at least one industry survey which ranks advisory firms based on their total AUM, from those in the billions down to those in the mere millions.

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