Forward-thinking financial advisors are incorporating social media into their marketing plans. You should consider including a few social media tactics, too.

A recent study by Socialware (a social media compliance/archiving solution for advisors and financial institutions) on the use of social media by financial advisors reveals that 60% of the advisors that use social media feel that it has made a positive impact on their practice, 34% have used it to generate new client leads, and 17% have used it to attract new clients.

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