Social media presents both opportunity and challenge. Unlike any other technology weve used in the industry to date (email, websites, et al), social occurs everywhere and on every device. In fact the single biggest gateway to social media remains mobile and tablet devices. For example, Facebook had 50 million users when the iPhone launched in 2007. By 2010 when we received the iPad, that number had grown to 600 million and now is north of 1 billion users worldwide. 50% of those users are mobile. Likewise since 2010 LinkedIn and Twitter users have at least doubled.
The clear opportunity is our customers and their families, friends and peers are already quite active on social media. This stands true across the demographics of age and race. For consumers, social media is about connecting, about learning and following what is important to them and to extending relationships. For our business being so relationship driven this is a welcome place to join in.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access