Social media presents both opportunity and challenge. Unlike any other technology we’ve used in the industry to date (email, websites, et al), social occurs everywhere and on every device. In fact the single biggest gateway to social media remains mobile and tablet devices. For example, Facebook had 50 million users when the iPhone launched in 2007. By 2010 when we received the iPad, that number had grown to 600 million and now is north of 1 billion users worldwide. 50% of those users are mobile. Likewise since 2010 LinkedIn and Twitter users have at least doubled.

The clear opportunity is our customers and their families, friends and peers are already quite active on social media. This stands true across the demographics of age and race. For consumers, social media is about connecting, about learning and following what is important to them and to extending relationships. For our business – being so relationship driven – this is a welcome place to join in.

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