Oh the chest thumping, the spamming, the obscenities, the mundaness now that anyone and everyone seems to have a voice on social media. Some days I skim my Twitter, LinkedIn and Facebook feeds and simply shake my head. Most days, however, I find a few gems gleaming in what can seem like an avalanche of gray rubble—and that is enough to satiate me and make the participation worthwhile.

I see myself as a new age explorer, out on the trail, looking for meaning and, hopefully, creating a road map for others to follow. In fact, we are all a part of a grand experiment, and while some “social media experts” will tell you that “social media rules” – and that it’s the magic fairy dust you need to “explode your business” – others will tell you their social media “rules” – their own observations and opinions on how to do it right. In reality, I think that we are, as communities of like-minded people, creating our own “rules” or guidelines. So, I will proffer some of my own observations and opinions in this piece and encourage you to post your own on the discussion thread connected to this article.

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