Web 2.0 and the use of online social media is on the rise within the industry. It appears that reticent financial advisors are finally getting their arms around the real-time interactive web and wading in while others are still holding back with a bit of trepidation or saying “prove it’s worth my time” before they’ll invest any time and money in building anything more than a simple website to create an online presence.

But in my consulting work and travels, where I continually speak with hundreds of financial advisors every year, I am hearing stories – stories of naysayers who are now seeing it wasn’t quite as hard as they thought it would be, it doesn’t take up as much time as they thought it would, and it’s paying off more than they’d initially thought possible.

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