When it comes to figuring out how you will improve your services or what new things you can do for clients, there is a lively debate about where those ideas should come from.

Some say they should come from your clients. We know that asking for feedback drives client loyalty and acting on that feedback is even more powerful. People in this camp advocate client surveys and client advisory boards. If one of your primary goals is to thrill clients, who better to tell you what you can be doing better?

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