A winning marketing strategy takes more than understanding your target market, creating a value proposition that will attract ideal clients, communicating well, and delivering on your promises. It takes courage. T

hat's one reason why so few business owners, including financial advisors, are effective marketers. As Seth Godin has pointed out, competitive advantage takes guts. The courageous ones are always in the minority. But what does bravery have to do with marketing? Here are a few ways they are connected.

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