Banco Popular de Puerto Rico
Banco Popular de Puerto Rico is a full-service financial services provider with operations in Puerto Rico, the United States and Virgin Islands. Popular, Inc. is the largest banking institution by both assets and deposits in Puerto Rico, and in the United States Popular, Inc.
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Doran Levy, Ph.D., is an internationally recognized expert in market segmentation. His work has focused on the application of segmentation to market strategy, product development and CRM. Levy and Carol Morgan are coauthors of the recently published book, Marketing to the Mindset of Boomers and their Elders. For more information, visit their Web site at www.attitudebase.com. Currently executive vice president of Strategic Directions Group, Inc., a strategic marketing company specializing in segmentation, Levy can be reached at dlevy@strategicdirectionsgroup.com.
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Kevin Cavanaugh is the director of product management for Unica Corporation and has been actively involved in the design and delivery of analytical applications for more than 15 years. Cavanaugh can be reached at (781) 259-5900 or kcavanaugh@unicacorp.com.
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John Madden is an industry analyst with Summit Strategies, Inc., where he covers enterprise services, high-end server strategies, systems integrators, systems management and storage. He is also the author of numerous research reports including "Storage Service Providers Compete to Meet Exploding Data Needs."
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Thor A. Christensen is the CEO of BioconX, Inc. BioconX develops network security software that utilizes biometrics. He can be reached at tchristensen@bioconx.com.

