Betterment

While some planners are excited for the opportunity, others don't trust turning workplace retirement over to a robo.

Fintechs are facing unique challenges in the pandemic. There might be a resurgence in funding on the horizon, but startups are looking to see what they can do now to weather the storm.

The digital advice firm is hoping its 500,000 customers will want to consolidate more of their finances under one roof.

The boost in accounts has helped compensate for withdrawals by investors who need cash.

RIAs already on the platform can stick with the old pricing model or transition to the new one.

“It’s no longer about coming to market and getting funding with some kind of novel pitch and seeing if it sticks,” says an industry analyst.

The robo advisor is also pursuing more banking business.

The mutual fund giant’s automated advice plan could price independents out of the market — and commoditize advice even further.

The sector may be edging into dangerous territory, analysts say.

Acquiring clients can be expensive. Some digital investing platforms have turned to a marketing strategy they say may present “conflicts of interest.”