Report

The other side of the great wealth transfer

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Americans are retiring and passing along wealth in record numbers. For advisory firms, this "great wealth transfer" can put 10% or more of AUM at risk.

This exclusive research from Financial Planning, in partnership with Cetera, finds 58% of asset movement is due to lack of a relationship between advisors and heirs. The report delivers analysis of real AUM losses, as well as actions to prevent them, including:

  • The most (and least) common wealth transfer advisory strategies
  • How to build engagement with younger-generation clients
  • The impact of digital tools and broker-dealer support for multigenerational engagement

"The gap between firms' awareness of their vulnerability in the Great Wealth Transfer and the actions they've taken to address it remains one of the defining traits of today's advisory landscape," says Clint Brookshire, Community Leader at Cetera.

Download the report to see how to close the gap, turning the Great Wealth Transfer from risk to opportunity.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership. Cetera named entities are not affiliated with any other named entity.

For financial professional use only. Advisors affiliated with Cetera are either registered representatives offering only brokerage services or are investment adviser representatives who can also offer advisory services.