Sales and Marketing

The firm is relying on firm reputation and word-of-mouth referrals for growth.

Deciding what does or doesn’t constitute a “material change” can be a tough call.

Sounds simple in theory, but when it comes to naming an RIA there are plenty of options to consider.

To stand apart from broker-dealers, advisors may not need tougher rules, but smarter marketing.

The simple addition of an exclamation mark to the names of some mutual funds led to significant declines in net flows, researchers find.

Acquiring clients can be expensive. Some digital investing platforms have turned to a marketing strategy they say may present “conflicts of interest.”

The specter of lost trillions in the coming asset transfer is causing wealth managers adapt their strategies to serve mercurial millennials.

Gaining notoriety and AUM is a challenge without a long-term track record, an extensive distribution network and a well-planned marketing strategy.

The agency wants to hire a reputation management expert to burnish its image as it faces social media attacks.

While some firms have been successful at leveraging technology to scale sales and marketing processes, others have failed.