Understanding Todays Affluent
September 1, 2015 3:14 PM
What kind of advisor relationship do affluent clients want?
Affluent clients have certain expectations of their advisors. Read on to understand where they are experiencing service gaps so you can meet their needs.
Traditional marketing tactics are less influential.
Personal introductions, reputation and community/social involvement are the most effective ways of engaging with affluent clients.
Develop a relationship with the clients spouse and children.
Only 21% of affluent clients say their advisor expressed interest in working with their children, yet 51% anticipate that their children will have investable assets of $1 million or more.
Be responsive.
Timely and responsive service is critical for building loyal client relationships. Successful advisors seek to understand clients individual preferences and adapt their service level accordingly.
Gain a better understanding of todays affluent client.
Download the white paper from First Clearing and The Oechsli Institute entitled Understanding Todays Affluent, and youll gain insight into how affluent clients of all generations think and what they expect from an advisor.
1Source: The Oechsli Institute
1Source: The Oechsli Institute
