Why Should Advisors Create a Video to Promote Their RIA?
Consumption of online video continues to grow, in fact over four billion hours of video are viewed each month on YouTube alone. With the rising consumption of online video, more advisors are eager to adopt it as part of their marketing strategy, or simply as a better way to communicate their business processes to clients. Here are some of the top reasons to add video to your online strategy.
Andrea Collatz is a communications manager for Trust Company of America
1. Put a Face to the Company
2. People Want to Watch Rather than Read
3. Connect with Clients and Prospects in New Ways
4. Expand Your Reach
If you're curious about adding video to your site, or starting your own YouTube channel, you can begin by researching companies that specialize in creating videos for the financial services industry. They should be able to help you create a professional-quality video you can use for years to come, and they can also help you navigate some of those tricky compliance issues.
5. Differentiate Yourself from the Same Old Marketing Routine
Andrea Collatz is a communications manager for Trust Company of America