Marketing

Adding to discomfort with the campaign, some women discovered that the firm was also using the ad as a way to generate sales leads, employees said.

The agency floats proposal to expand regulations to accommodate new online channels, allow for third-party ratings and testimonials.

One full-page advertisement, featuring seven female employees at Fisher Investments, is headlined: “You Heard Their Story. Now Hear Ours.”

Personal Capital is the latest digital-first firm to spend on TV and magazine ads, acknowledging it is “challenging the legacy players in wealth management.”

For Fisher, the man, as well as Fisher, the firm, the fallout is piling up.

Despite recent rebranding efforts, the EventShares fund hasn’t seen an inflow since May.

The firm is relying on firm reputation and word-of-mouth referrals for growth.

Deciding what does or doesn’t constitute a “material change” can be a tough call.

Sounds simple in theory, but when it comes to naming an RIA there are plenty of options to consider.

To stand apart from broker-dealers, advisors may not need tougher rules, but smarter marketing.