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Customer experience ‘has to come first,’ says E-Trade’s Roessner

Choices abound and prices have shrunk, which means strong customer experience must be paramount, says E-Trade Financial CEO Karl Roessner.

“All the way across digital wealth and banking, experience has to come first,” Roessner said at SourceMedia’s In|Vest conference. “Ease of use, find what you want immediately” — both describe what clients are expecting, he added.