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Edelman: This is where planners make their biggest impact

While many financial advisors prefer to work with high-net-worth clients, their skill sets could have a more dramatic impact if put to use elsewhere, according to Ric Edelman, author, radio show host and founder of an eponymous advisory firm that is merging with Financial Engines. Edelman shared his perspective on the true value of financial planning at SourceMedia’s In|Vest conference in San Francisco.

More about InVest: As new digital tools transform wealth management, the industry’s largest players are rushing to adapt to ever-increasing customer expectations, while smaller firms strive to keep pace. Behind the scenes, many are investing more on technology and hiring to drive growth, but margins remain under pressure. In|Vest West is exploring all the dynamics at play — from front to back office — and the technologies that are shaping the future of the firm. For more, please see: InVest Conference.