Financial professionals are under increasing pressure to deliver more than investment performance alone. As client expectations evolve and markets remain unpredictable, many are rethinking how they differentiate and where they create the most value. One area rising to the forefront: tax-aware, holistic financial planning.
This piece explores how integrating tax considerations into everyday planning can transform both the client experience and the trajectory of an advisory practice. From uncovering new opportunities across an existing book to strengthening retention during volatile markets, tax-intelligent strategies are helping advisors move from reactive guidance to proactive, year-round value creation.
Inside, you'll learn what's driving this shift, where traditional approaches fall short, and what it takes to implement a more scalable, tax-aware planning model—without adding unnecessary complexity to your business.
Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership. Cetera named entities are not affiliated with any other named entity.
For financial professional use only. Advisors affiliated with Cetera are either registered representatives offering only brokerage services or are investment adviser representatives who can also offer advisory services.