Facebook has now surpassed Google in its number of daily visitors, and more than 71 % of United States internet users are on Facebook. If you’re not using this tool to promote your business yet, now is a good time to start. Consider the following:
- The percentage of baby boomers using social media is rapidly increasing and they are among the most active users on social networking sites.
- Young HNW investors increasingly interact online and are likely to view an advisor negatively if he or she does not have a social media presence.
- Facebook profiles provide ways to anticipate client needs, giving advisors unprecedented insight into major life changes.
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