Know Your Niche

Looking for a new challenge, Mark Seither found the complexities of pilot compensation and tax planning to be a niche that energizes him.

A former Procter & Gamble engineer spent years honing his message and targeting ads to make a nearly 100% niche clientele.

Troy Von Haefen once shared a stage with Lee Ann Womack. Now he's built a financial advising firm around his Nashville connections.

Mindy Neira found that embracing her passions helped build a niche that fulfills her.

Larry Sprung wasn't looking for love (authors), but he wound up finding a great set of clients.

Tips and tricks on building a successful niche: This week, Andrew Barninger of Personal Wealth Advisory shares insights on financial planning for business owners looking for an exit.

Tips and tricks on building a successful niche. This week, Eric Franklin of Prospero Wealth on financial planning for tech executives and how he reverse engineered a customized clientele.