What Advisors Can Learn From Steve Jobs

DALLAS - The legacy of Steve Jobs and the success of Apple can teach advisors a whole lot, according to Raymond James' David Patchen.

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Comments (1)
I couldn't agree more. The industry's approach to an already skeptical marketplace does nothing to close the trust gap. Product discussions and the "hottest, new whatever" is a communication that falls on deaf ears.
Emotional touchpoints that are issue-focused differentiate. They go much further in creating a relationship, rather than facilitating a transaction.
Posted by Gerard M | Tuesday, April 23 2013 at 9:30AM ET
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