Updated Thursday, July 31, 2014 as of 3:39 PM ET
Blogs - The Web-Savvy Advisor
Create a Better LinkedIn Profile: Add the Right Skills
Monday, November 18, 2013
Partner Insights

Think of your LinkedIn profile as a mirror Ė you want it to be a robust representation of your expertise and professional capabilities.

With that in mind, itís interesting to note that according to LinkedIn, users with complete profiles are†40 times more likely to receive opportunities†than those with incomplete profiles. Having a fully completed profile makes you visible, giving you the opportunity to leverage your network and engage with those who matter most to your professional development and business growth.

Taking the time to optimize your profile increases your ranking within the LinkedIn system, increasing your odds of being found in search results. †

Equally as important, your profile offers a way to distinguish yourself from others competing for the attention of your clients and prospects. More than ever before, a quick check of your online presence is becoming the de facto starting point for anyone ďlooking you up.Ē


One critical area of your LinkedIn profile is the skills and expertise section. LinkedIn allows users to add up to 50 skills to their profiles. Itís important to consider what skills are most important to you as a professional: Focus on your business, thought leadership and what resonates most with your target audience.

Once you have successfully completed your Skills and Expertise, other LinkedIn users can endorse your skills. When viewing someoneís profile, you will also be prompted by LinkedIn, asking you to endorse that particular user. Unlike recommendations, which are written references supporting you and your work, endorsements are easily done with a click of a button, as simple as ďlikingĒ a post or page on Facebook.


A note about endorsements: Financial advisors are welcome to add skills to their profiles, however for compliance reasons, it is recommended that you turn off the endorsement feature. You should assess your social media policy to ensure compliant use of LinkedIn. To disable endorsements, you can follow these simple†instructions. And if you are not able to publish these endorsements (or recommendations), certainly take the time to thank each person for providing them.†

That said, you can use these skill endorsements as an opportunity to consider what skills are relevant to those who visit your profile. You donít just have to consider the business skills, but also those skills you exercise in giving back to the community, volunteerism and any philanthropic pursuits you may have. This provides context to those who seek to establish a perception of you as a person. You can amplify this in the section titled Volunteer Experience & Causes.

Endorsements are a great way to validate your skills and areas of expertise, but donít feel like you have to accept every one you receive. You want to ensure they are accurate and will leave profile viewers with the right impression. LinkedIn offers your connections the opportunity to endorse you for suggested skills based upon those you already have added to your profile. When someone endorses you for a new skill, LinkedIn will notify you of the endorsement and ask if you would like to add it to your profile.


It is recommended that you be judicious about adding new skills that you didnít choose to showcase. Sometimes the new skill is relevant to your profile and you will gladly accept the endorsement. However, despite its attempt to suggest skills that match your profile, LinkedIn can miss the mark and suggest skills that donít truly speak to who you are as a professional. For example, I recently received an endorsement for time management Ė while I appreciate the attention from my colleague, this wasnít a skill I necessarily found relevant to my professional profile.

Remember, the skills and expertise section factors in to LinkedIn searches Ė you want to be found by the†right†people for the†right†reasons. Itís easy to quickly click the accept button when receiving endorsements, but as a best practice, consider whether or not itís relevant to your personal brand. Itís about quality, not quantity. You want your profile to look genuine; overstuffing your profile with keywords can come across as dishonest, leaving viewers with a bad impression.

Caitlin Zucal is the marketing coordinator for RegEd.

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(2) Comments
This article offers a wonderful insight into what should go into your profile on LinkedIn. Simply loading a skeleton profile is not going to help. Besides it gives the impression you do not care for details. How right this article is, when it says your profile is like a mirror. It should capture you as you are. So spend some time when you load your profile. Step back and view it as a potential client and see whether it meets your requirements, only then make it available to the general public out there.
Posted by tasha123 s | Wednesday, November 20 2013 at 12:26PM ET
Thnaks for article! LinkedIn influences on people's professional life and career greatly and is as relevant as ever. This network has become an effective tool to form your online professional individuality and one of the leading tools nowadays for recruiting managers. I think I'd use professional LinkedIn profile writing online, as I know that there are many tricky points which must be considered and I don't want to look amateurish.
Posted by Kathy J | Wednesday, July 09 2014 at 11:28AM ET
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