There has been a lot of buzz around Apple's release of iBeacons late last year and its ability to enable micro-location capabilities. iBeacons uses Bluetooth Low Energy technology to interact with sensors and identify a user's location with much greater precision. The feature is able to track when a customer crosses the threshold into a store and where a customer is at within a store.
All Financial Planning articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.