Quick SEO Tips for Financial Advisors

Search Engine Optimization is the process of improving the visibility of a website in a search engine’s results. The earlier and more frequently a site appears in the search result list, the more visitors it will receive from the search engine’s users.

Get access to this article and thousands more...

All Financial Planning articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.

Already Registered?

Comments (2)
Very nice article, Maggie. I've found that SEO is still a mystery to most financial advisors. This article keeps things simple and accurately portrays the two key elements to gaining top rankings (on page and off-page SEO).

Another way of explaining this is that gaining top search engine rankings is essentially based on the equation of Relevancy + Authority. Search engines are looking to give Web searchers content that is most relevant to their searches and from the most authoritative sources.

As you pointed out, authority is best built over time by gaining inbound links to one's website (I'd also add by building social media clout and Google authorship rankings). However, it's important to note that not every inbound link is valued equally. It's generally best to focus on quality over quantity. So advisors should be selective on which sites they seek out for guest blogging opportunities and should not seek inbound links that don't add any value to the user. So, for example, if an advisor has a chance to get a link from a business directory or another site, they should ask themselves "would I likely get any useful traffic to my website by potential leads clicking this link or am I doing this only for the potential SEO benefits." If the latter, it is not a valuable link.

In the advisor space, I've found that focusing on "Relevancy" is a better strategy than link building and is often sufficient in gaining Page 1 rankings for at least some of the most important keywords that will drive new business. Even if an advisor's website has low authority and very few inbound links, it can still gain strong rankings if the content of the site is extremely targeted and well optimized.

Nevertheless, apart from optimizing the on-page content, it is still a good idea to create a Google Places profile and get listed in the most important local business directories, as this drives strong results in local searches (most notably, the results that appear within Google Maps).

My recent blog post goes into more depth about how to gain top rankings while still complying with Google's rules and guidelines. http://www.steamfeed.com/white-hat-seo-post-penguin/
Posted by SEO4Advisors - Brien S | Wednesday, August 21 2013 at 1:40PM ET
Both off page and on page seo are important for your website and from both of them you can get higher ranking. Although off page optimization is quite time consuming, sometimes it takes hours or days or weeks, in short off page optimization is a never ending process but is a effective way for getting good ranking. On page optimization is directly reflect on your website that means it can be easily noticeable. On the other hand off page optimization is hidden.
Posted by STEVE B | Thursday, September 19 2013 at 4:21AM ET
Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here