Made-to-Order Indexes
by: Joseph Lisanti
Tuesday, November 1, 2011
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Alittle-noticed boom has accompanied the rise of exchange-traded funds - a surge in indexes those ETFs track. There are now more than 1,000 ETFs in the U.S., with more created every month. But in the ETF market, new is what creates the buzz - there's not much demand for yet another ETF that tracks investing mainstays.

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