American Family Insurance is looking to the mobile space to snare the next generation of customers.

The insurer is launching a three-pronged ad campaign with the assistance of mobile ad network Mojiva. One prong is an integrated in-app sponsorship between American Family and a major social gaming application. Through Facebook and Twitter, players of the game are alerted to a "word of the day" that elevates brand awareness while encouraging interaction.

The campaign will also feature a “Request a Quote” app as well as a survival guide that furnishes consumers with tips on what to do during a natural disaster.

"Mobile expands our campaign's reach and influence, while offering an effective way to target appropriate audiences," Stephanie Oslie, regional media manager of American Family Insurance, said in a statement. "Because of mobile marketing's strong demographic and geographic targeting capabilities, we can identify consumers in need of insurance products and services with ease."

Bill Kenealy writes for Insurance Networking News.