The insurer is launching a three-pronged ad campaign with the assistance of mobile ad network
The campaign will also feature a “Request a Quote” app as well as a survival guide that furnishes consumers with tips on what to do during a natural disaster.
"Mobile expands our campaign's reach and influence, while offering an effective way to target appropriate audiences," Stephanie Oslie, regional media manager of American Family Insurance, said in a statement. "Because of mobile marketing's strong demographic and geographic targeting capabilities, we can identify consumers in need of insurance products and services with ease."
Bill Kenealy writes for