Educator and personal financial services pioneer Charles A. Moran, CFP, has been appointed as the new chair of the board of directors of the Certified Financial Planner Board of Standards Inc.

Moran plans to use his new role to champion awareness of the value of the CFP certification and

the importance of financial planning education.

"Our focus this year is on raising awareness of the CFP certification and the importance of personal financial planning so that people know that they don't have to go it alone – a CFP professional is there to partner with," Moran said in a statement. "It's an honor to serve as the chair of the CFP Board's Board of Directors during what are some of the most exciting times for this organization since it was founded more than 25 years ago."

Strengthening financial planning education – especially the CFP Board's education program – will also be a focus during his term, noted Moran. As chair of the CFP Board's board of directors, Moran will also play a role in the Financial Planning Coalition's efforts to help shape the legislative and regulatory debate around issues of importance to financial planners including requiring that a fiduciary standard of care be applied to those who give personal financial advice.

During his career, Moran has testified before Congress more than 25 times on a variety of issues and has served on an advisory group to the Federal Reserve and the U.S. Department of Labor's Advisory Council on Employee Welfare and Pension Benefit Plans.

CFP Board CEO Kevin R. Keller said he looks forward to working with Moran in his new role to advance the organization's mission of granting and upholding the CFP mark as the recognized standard of excellence in personal financial planning.

"Chuck Moran's long and distinguished career in financial services is a huge asset to CFP Board, our stakeholders and most importantly, the public," Keller said in a statement. "We will all benefit from his knowledge, leadership and passion for the profession."

Moran is currently a professor of business administration and accounting at the State University of New York at Cobleskill, where he has led several college and SUNY faculty senate committees and is past chair of the curriculum committee, director of the financial planning program and director of the Center for Collaborative Sustainability.

He also teaches economic graduate courses at Harvard University and has held full-time academic appointments at Bucknell University and The College of New Jersey.

Moran's career has included roles within the financial services industry as a senior vice president of a predecessor to JP Morgan Chase; chairman, president and CEO of Lionel D. Edie & Co. Inc. (then the 15th largest investment management company in the United States); and founding president and COO of Government Securities Clearing Corporation, settling global professional trades in U.S. government securities.

Moran holds an A.B. in Sociology from Princeton University, a J.D. from the University of Michigan Law School and has completed the Advanced Management Program at the Harvard Business School.