To help new planners jumpstart their careers, the CFP Board plans to launch a Career Center portal on its website in January where college graduates and aspiring planners can look for jobs and firms can find them.

“[The] looming talent shortage is summed up in one data point," says the board's CEO, Kevin Keller. "We have more CFP professionals who are over the age of 70 than are under the age of 30."

Fidelity is the founding sponsor for the Career Center. With the announcement of the center, the custodian also announced it had completed a new study pinpointing strategies firms can use to do a better job recruiting Gen Y planners.

Located on the board's website, the Center is expected to be a "one-stop shop," with career-management content for financial advisors, internships for college students seeking work experience and job postings for career-changers.

"There will be that matching capability," Keller said in an interview, "but it's more than just matching functionality of seekers and job candidates."

It will also include content planning that professionals can use at any stage of their career, he said.

As the founding sponsor, Fidelity is helping to pay for the website's development, the board's scholarship programs and other resources, according to the board's release about the center. The custodian also will contribute content and make the center available to the RIAs and broker dealers that are clearing and custody clients on Fidelity's Institutional platform.

Other firms and independent advisors will also be able to place job postings on portal, according to the release.

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